Industry News

Early Look at US Holiday Spending Shows Gain of 4.2%

According to Visa, this year marked a turning point, with AI shaping product discovery and comparison shopping.

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By: Christine Esposito

Editor-in-Chief

Photo: Shutterstock/Drazen Zigic

Preliminary data released by Visa Consulting & Analytics shows that overall holiday retail spending increased 4.2% year over year across all payment types, including cash and check. The figures were not adjusted for inflation. The data was released by Visa on Dec. 23, 2025. “Whether shoppers were upgrading their tech, refreshing their closets, or stocking up at one‑stop shops, retailers delivered seamless shopping experiences both in stores and online,” said Wayne Best, chief economist...

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